The media can put various impressions on the people in society. There are many different ways to define and analyze the media. However, the focus of this essay will be based around two opposing theorists. The one theorist is known as "Theodor Adorno" while the opposing theorist is known as "John Fiske". Theodor Adorno's theory is based around the influence of media, while John Fiske's theory is based around the people's influence on the media.
In his time, Theodor Adorno called the media, "Culture Industry". The forms of media he referred to were both movies and music. Theodor Adorno's theory claimed that if an individual stated that he or she enjoyed what the culture industry produced, then that means they are being manipulated by the operation of the culture industry. Throughout his life, John Fiske admitted he was enthusiast of popular culture. John Fiske's theory stated that the media does not have as much as an influence on society, but that society influences the media, based upon popular characteristics of society at the present time.
In conclusion to this summary, both Theodor Adorno and John Fiske represent good debates. However, Theodor Adorno represents the best debate, due to understand how the media operates.
NOTE: In the original summary, I used the term "essay". The correct word would of been "summary".
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